Author Archives: Peter Bowen

Yahoo Directory Retired

Posted by Peter Bowen in Google, Internet Marketing | Leave a comment

The early demise of the Yahoo Directory probably isn’t going to have a huge impact on many people, but what that demise represents for the Internet is more significant. It represents the true end of an era (even if that era has unofficially been dead for years). Continue reading

Mark Wright Climb Online digital marketing business

Posted by Peter Bowen in Content Marketing, Internet Marketing, SEO Services | Leave a comment

The Search Engine Optimisation of webpage content is the difference between being found on Google and being invisible” says Peter Bowen, SEO Evangelist and Managing Director at First One On, a four-year-old SEO website marketing company based in Bristol Continue reading

Which comes first – the audience or the product?

Posted by Peter Bowen in Content Marketing, Email Marketing, Social Media | Leave a comment

Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject. 5 Steps to Revising Your Content Marketing Strategy to … Continue reading

Email Marketing (still) works with Quality Subscribers

Posted by Peter Bowen in Email Marketing, Internet Marketing, Social Media, Website Marketing, Website Marketing and SEO, Writing Articles | Comments Off

Communicating with quality subscribers is the key to getting your email marketing message read and the reason why qualified leads generate more business than mass emailing to unknown recipients. Continue reading

Tablets are the Future for Business

Posted by Peter Bowen in Mobile Apps, Mobile Websites, Social Media, Website Marketing, Website Marketing and SEO | Tagged | Leave a comment

With the recent advancements in technology, many businesses have turned to the use of tablets to help them improve business productivity. In fact, studies have shown that more than half of businesses are using them. Surveys that were completed by … Continue reading

Internet Marketing Trends for 2015

Posted by Peter Bowen in Internet Marketing, SEO Services, Social Media | Leave a comment

2015 looks like it is going to be a year of unexpected new trends in social behaviour and besides this, social shares can serve as a stamp of approval for visitors landing on a page. Continue reading

Push Notifications Engage Mobile App Consumers

Posted by Peter Bowen in Internet Marketing, Mobile Apps, Mobile Websites, Push Notifications, Social Media, Website Marketing | Leave a comment

Mobile apps have the ability to receive incoming text notifications that are called ‘push notifications’ and as their name implies the message is pushed out to all users who have the app installed on their smartphone and help to increase on-going engagement by building a community for brand loyalty – a loyal fan base of users that will be far more receptive to marketing messages that you put out because they have given you their permission to receive your marketing message. Continue reading

Grow Your Business, Grow Yourself

Posted by Peter Bowen in Blogs, Internet Marketing | Leave a comment

You grow your business by developing a deep relationship with its soul – the essence qualities that you and your business are here to bring into the world. Those qualities of essence are intimately connected to your own soul’s deepest purposes. Continue reading

5 proven steps to promoting business with social media

Posted by Peter Bowen in Blogs, Social Media | Comments Off

Build an accomplished community of supporters who will take note of you and your brand and be totally interested in what you are doing and they will be willing to share with others. Promote Others It costs nothing to be friendly … Continue reading

Mobile Apps – the greatest Marketing Opportunity

Posted by Peter Bowen in Internet Marketing, Mobile Apps, Mobile Websites, Push Notifications | Comments Off

Mobile apps are the most cost effective method of attracting new customers and selling more and a mobile app can pull customers back again and again to buy more. Continue reading